1. Review the website’s goals and objectives.
A website redesign should always be based on a set of specific goals and objectives. The goals should be reviewed and updated before starting the redesign process to ensure that they are still relevant.
2. Evaluate the current website design and user experience.
The current website design should be evaluated to see what works and what doesn’t. The user experience should also be evaluated to see how users currently interact with the website and where improvements can be made.
3. Research what competitors are doing.
It’s important to know what your competitors are doing so that you can learn from their successes and mistakes. Researching the competition can help to inform the design of your new website.
4. Create personas of typical website users.
Personas are fictional representations of typical website users. They help to ensure that the new website is designed in a way that is effective for the target audience.
5. Draft a sitemap or wireframe of the new website.
A sitemap is a diagram of the pages on a website, while a wireframe is a more detailed diagram of each page, showing how it will look and function. Creating a sitemap or wireframe is an important step in designing a new website.
6. Establish a content strategy.
A content strategy outlines how the content on the website will be created and managed. It’s important to have a clear strategy for creating content so that it is consistent and effective.
7. Design new graphics and layouts for the website.
The graphics and layouts on the website should be updated to reflect the new goals and objectives of the redesigned site. The look and feel of the site should be updated to create a better user experience.
8. Develop an SEO strategy for the new website.
SEO (search engine optimization) is the process of optimizing a website for Google search results. A good SEO strategy can help improve traffic to the site, as well as increase conversion rates.
9. Test the new website design.
It’s important to test the new design before launching it to make sure that it works properly and meets all of the requirements. Testing should include both manual testing as well as automated testing tools.
10. Launch the redesigned website.
Once all of the preparations have been made, it’s time to launch the new website! Make sure to announce it to your users and promote it through your marketing channels.