1. Setup The Google Search Console:
Google Search Console is a free tool that allows webmasters to understand how the search engine perceives and displays their websites. It provides webmasters with detailed reports about the performance of their website within Google search results, including information about indexing, crawl errors, mobile responsiveness, and security issues. Additionally, webmasters can submit their sitemaps to Google Search Console in order to ensure that all pages of their website are properly indexed by Google.
2. Install Bing Webmaster Tools:
Similar to the Google Search Console, Bing Webmaster Tools is a free tool offered by Microsoft’s search engine. It provides webmasters with detailed reports about the performance of their website within Bing search results and allows them to track and analyze click-through data from Bing searches. This data can be used to improve SEO tactics for better overall visibility in SERPs.
3. Setup Google Analytics
Google Analytics is an invaluable source of information for webmasters looking to understand how their websites are performing and being utilized by visitors. With Google Analytics, webmasters can track user interactions on their websites, such as page views, clicks and downloads. This data can be used to optimize SEO tactics for better visibility in SERPs.
4. Install Yoast SEO (WordPress Users Only)
Yoast SEO is a WordPress-specific plugin that helps webmasters optimize their websites for search engine optimization. It automatically generates sitemaps and XML sites for submission to the Google Search Console and Bing Webmaster tools, as well as providing tools to help improve overall readability and keyword optimization of your content. Additionally, it provides users with feedback about title tags and meta descriptions which are important elements of any successful SEO strategy.