A Brand Refresh Checklist is a crucial tool for businesses looking to revamp and rejuvenate their brand image. Whether you’re a well-established company seeking to stay relevant or a startup aiming to make a strong first impression, having a well-structured checklist can be the key to success. It ensures that every aspect of your brand, from logo design to messaging, is carefully considered and aligned with your business goals. Below is a comprehensive list of items that should be on your Brand Refresh Checklist: