1. Executive Summary
The executive summary is a high-level overview of the business plan. It should be concise and to the point, and it should highlight the key points of the business plan.
2. Business Description
The business description should outline the basics of the business, including what it does and how it operates. It should also include information on the company's history, if applicable.
3. Industry Analysis
The industry analysis should provide an overview of the industry that the business is in and how it is changing. It should also include information on the size of the industry and any major trends or changes affecting it.
4. Market Analysis
The market analysis should provide an overview of the target market for the business. It should include information on demographics and psychographics, as well as information on purchasing habits and needs.
5. Target Market
The target market is the specific group of people whom the business is aiming its products or services. It should be defined based on information from the market analysis.
6. Competition Analysis
The competition analysis should outline who the competition is for the business and what their strengths and weaknesses are. It should also include information on how the business plans to compete with them.
7. Marketing Plan
The marketing plan should outline how the business will reach its target market and persuade them to buy its products or services. It should include a mix of traditional and digital marketing tactics.
8. Sales Strategy
The sales strategy should outline how sales will be generated for the business and what methods will be used to close deals. It should also include a projection for sales volume over a given period of time.
9. Operations Plan
The operations plan should outline how the business will run on a day-to-day basis, including staffing needs, procedures, and systems needed to support growth.
10. Financial Plan
The financial plan should include detailed projections for the business's revenue, expenses, and profitability. It should also include a funding request, if applicable.