When managing an emailing list, it is essential to abide by the rules and regulations of the CAN-SPAM Act to stay compliant with the law. The CAN-SPAM Act is a set of guidelines established in 2003 that aim to protect consumers from receiving unwanted emails. Companies who fail to abide by these rules may face serious financial repercussions, so it’s important to be aware of the requirements associated with the CAN-SPAM Act.