1. Don’t use false or misleading header information.
This means that all emails sent out in bulk must accurately reflect the sender's identity and not misrepresent who is actually sending the message. Companies should also be sure to include a valid physical address in their emails, as this is required under CAN-SPAM regulations.
2. Don’t use deceptive subject lines.
Subject lines should accurately reflect the content of the email and not be misleading or deceptive in any way. They should give a clear indication of what the email is about without being overly promotional or salesy in nature.
3. Identify the message as an ad.
When sending out emails, companies should identify them as ads by using language such as “Advertising” or “Advertisement” clearly at the beginning of each email body and/or subject line. This will help ensure that recipients understand that they are viewing a promotional message from your company before even opening it up.
4. Tell recipients where you’re located.
All emails sent out in bulk should include a valid physical address for the company, such as a street address or phone number. This information should be clearly visible at the top or bottom of each email to ensure that customers can easily contact you if they have questions or concerns.
5. Tell recipients how to opt out of receiving future email from you.
CAN-SPAM regulations require companies to provide an easy way for customers to opt out of receiving further emails from them. All bulk emails should include an unsubscribe link, which will allow customers to quickly and easily stop receiving further messages from your company if they wish.
6. Honor opt-out requests promptly.
Once a customer has opted out of receiving emails from your company, you must honor their request and immediately stop sending them emails. This is a requirement of CAN-SPAM regulations and failure to abide may result in serious fines or other repercussions.
7. Monitor what others are doing on your behalf.
If you’re using an email marketing service or hiring an outside agency to manage your emailing list, you must ensure that they are following the rules and regulations of the CAN-SPAM Act as well. Companies should monitor all communications sent out by third parties to make sure that they too comply with these guidelines. Doing so will help protect from any potential legal issues or financial penalties associated with non-compliance.