It is important to have a CRO (Conversion Rate Optimization) audit checklist as it serves as a guide for businesses to help identify areas of potential improvement in their online presence. This can be achieved by reviewing and analyzing the company’s website and assessing its performance against key metrics that are essential for successful conversions. Such metrics include website speed, user experience, content relevancy, mobile optimization, and more. Having an audit checklist helps businesses understand which areas need attention and how they can improve them to maximize their conversion rate.