1. Tracking Code Installation:
Ensure that the Google Analytics tracking code is correctly implemented on all relevant website pages, including proper placement and the absence of any duplicate tracking codes.
2. Data Filtering and Exclusion:
Set up filters to exclude internal IP addresses, spam traffic, and other irrelevant data from your reports to ensure data accuracy.
3. Goal Configuration:
Define and configure specific goals, such as form submissions or product purchases, to track key conversions accurately.
4. E-commerce Tracking:
If applicable, enable e-commerce tracking to monitor online transactions, revenue, and product performance.
5. Event Tracking:
Implement event tracking to monitor user interactions like video views, downloads, and clicks on specific elements.
6. Cross-Domain Tracking:
If your website spans multiple domains, configure cross-domain tracking to stitch together user journeys across different sites.
7. Mobile App Tracking:
For mobile apps, ensure that Google Analytics is set up correctly to track app installations, user engagement, and in-app actions.
8. User Permissions and Access Control:
Review and manage user permissions to ensure that only authorized personnel have access to your Google Analytics account and data.
9. Content Grouping:
Utilize content grouping to categorize and analyze website content more effectively, such as grouping blog posts by topic.
10. Custom Dimensions and Metrics:
Implement custom dimensions and metrics to collect and analyze specific data points unique to your business needs.
