1. Verify Your Business:
Verifying your business on Google My Business allows you to update and manage the information associated with your company, as well as to participate in reviews, ratings, and other features offered by Google.
2. Optimize Your Profile Information:
Make sure that all of your profile information is accurate and up-to-date, including contact information, hours of operation, payment methods accepted, services offered, and more.
3. Add Photos & Videos:
Adding photos and videos to your listing helps customers get a better idea of what kind of products or services you offer and can also help boost visibility in search engine results pages (SERPs).
4. Use Categories Strategically:
Choose categories for your business that accurately reflect the type of business you are and use them to help customers find your listing.
5. Claim & Manage Your Reviews:
Make sure to regularly check for customer reviews and respond to them promptly. This will show potential customers that you care about their feedback and consider it when making decisions.
6. Post Content Regularly:
Google My Business allows you to post content such as photos, videos, offers, events, etc., which can help draw attention to your listing and boost visibility in SERPs.
7. Monitor Your Insights:
Google My Business offers a variety of insights that can be used to track and optimize performance in SERPs, including views, calls, and website clicks. Monitoring these metrics will help you better understand how customers are interacting with your listing.
8. Update & Refresh Old Content:
Make sure to keep your listing up-to-date by regularly updating existing content or deleting old posts that are no longer relevant. This helps ensure that customers have access to the most current information about your business.
9. Use Short Names & URLs:
Create short names and URLs for your business page that are easy to remember so customers can easily find it on search engine results pages (SERPs) and Google Maps.
10. Utilize Google Ads:
Take advantage of the many advertising opportunities available through Google Ads to reach potential customers who are searching for businesses like yours. This can help drive more traffic to your listing and increase customer engagement.