1. The name of the person/entity who holds the license.
This is the name of the realtor who is advertising the property. It must be included in all advertising material.
2. As the managing broker
If the realtor is not the managing broker, then this must be included in advertising material as well. The managing broker is responsible for ensuring that all advertising meets state requirements.
3. Name of Brokerage
The name of the brokerage must also be included in all advertising material.
4. The Right to Advertise
Realtors have the right to advertise their properties, as long as it is done truthfully and honestly. All advertising must meet state regulations.
5. Honest and truthful
All advertising must be honest and truthful, no false claims or misleading information allowed. This protects consumers from being misled by false information.
6. There's nothing quite like a team.
This is a marketing slogan and does not need to include any specific information about the property or realtor. However, all other claims made in the advertisement must be true and honest.
7. You will receive a Referral Fee.
If you refer someone to this realtor and they buy a property, you will receive a referral fee from the realtor. This must be disclosed in all advertising material.
8. This house is owned by us.
The house pictured in this advertisement is owned by the realtor or their brokerage company. This must be disclosed in all advertising material. It is illegal to advertise a property that you do not own or have control over without disclosing this fact.
Inducements are anything offered to a potential buyer or seller that is not related to the purchase or sale of the property. They can be things like gifts, vacations, or other items of value. All inducements must be disclosed in advertising material.
10. Sold Property
If a property has been sold, this must be disclosed in the advertisement. It is illegal to advertise a property as available for sale when it has already been sold.
11. Specific titles
If a realtor uses specific titles in their advertising (such as "licensed real estate agent"), they must have the proper credentials to use that title. Misleading titles can lead to false advertising claims.