1. List keywords inspired by your audience
When doing keyword research, it's important to think about the words and phrases your target audience would use to find your content. These are known as "keywords." You can generate a list of keywords by thinking about the topics and phrases that interest your audience, and by using online tools to help you find related keywords.
2. List keywords inspired by your competition
Another way to find good keywords is to look at your competition. See what words and phrases they are targeting in their SEO efforts, and try to come up with similar keywords that you could target too.
3. Brainstorm and expand keyphrases
When brainstorming keywords, it's often helpful to come up with a list of keyphrases rather than just individual keywords. This is because keyphrases are more specific and can be better targeted for your content. To come up with a list of keyphrases, simply brainstorm a list of possible keyword combinations related to your topic.
4. Find out how competitive and frequent each term is
Once you have a list of potential keywords, it's important to determine how competitive each one is and how frequently it is searched. This information can be found using online tools like the Google AdWords Keyword Tool or the SEMrush Keyword Tool.
5. Organize and display keyphrases
Once you have determined the competitiveness and frequency of each keyword, it's important to organize and display them in a way that makes sense for you. Some people prefer to organize them by topic, while others prefer to organize them by how competitive they are or how frequently they are searched.
6. Select Ranking Report Tool
The final step in keyword research is to select a tool to help you track your website's search engine ranking for each keyword. There are a number of different tools available, but the most popular one is the Google Search Console (formerly known as Google Webmaster Tools).