A clear and concise headline should be used to draw readers in and explain the benefits of visiting the page.
The copy should be written with a focus on persuading visitors to take action. It should include facts, figures, and benefit-driven statements that compel the reader to action.
A prominent call-to-action should be included to indicate what action visitors should take and guide them to conversion.
4. Images & Graphics
Visually appealing images and graphics can help draw in readers and keep them interested in the content of the page.
Using SEO-friendly keywords and phrases can help optimize the page for search engines, making it easier to be found by potential customers.
Organizing the content into different sections or columns makes it easier to scan, allowing visitors to quickly find what they need.
7. Contact Form
Including a contact form makes it easy for visitors to get in touch with the business and start a conversation.
Featuring positive customer reviews can help build trust and confidence in the product/service being offered on the page.
Integrating analytics into the page allows businesses to track visitor behavior, allowing them to make data-driven decisions about changes and improvements.