1. Property Details:
This is the most important item and should include such information as the size of the property, lot dimensions, location, zoning, taxes, etc.
2. Comparable Properties:
Agents should provide a list of recent sales in the area that are similar to their listing to demonstrate what buyers can expect when searching for a similar property in this market.
3. Market Conditions:
Agents need to be prepared to explain current market conditions as they relate to their particular listing. This could include an analysis of trends in prices and activity levels in the area over time.
4. Features & Benefits:
Agents should highlight all of the features and benefits offered by their listing so potential buyers can understand why the property is an attractive purchase.
5. Financing Options:
Agents should be familiar with common financing options available to buyers and be able to explain these in detail during their presentation.
6. Legal Issues & Disclosures:
Agents need to be aware of any legal issues and disclosure requirements for their particular listing so they can address them as needed during the presentation.
7. Questions & Objections:
Agents should have a list of questions and objections that potential buyers might raise about their listing, along with strategies for addressing them effectively.
8. Closing Process:
Finally, agents should understand the closing process, including the roles of all parties involved, timelines, and other important steps. This will help them explain this process to potential buyers and help ensure a smooth transaction should they make an offer on the property.
