1. Define the brand strategy and objectives
The brand strategy should be clear and concise, and the objectives should be measurable so that it can be evaluated whether or not the rebranding effort was successful.
2. Research the competition
Competitive research should be conducted so that the new brand can be positioned appropriately in the marketplace.
3. Develop the brand identity
The brand identity should be developed before any marketing materials or other touchpoints are created. This step includes creating a logo, designing a color palette, and developing a typography system.
4. Create a style guide
A style guide is critical for ensuring that the new branding is consistently applied across all channels and touchpoints. The style guide should detail how the logo should be used, what colors should be used, and what font families should be used.
5. Design and produce marketing materials
All marketing materials should reflect the new branding. This includes items such as business cards, brochures, website graphics, and email templates.
6. Roll out the new branding
The new branding should be rolled out in a controlled and deliberate manner so that all stakeholders are properly introduced to the new look and feel.
7. Phase out the old branding
After the new branding has been successfully rolled out, the old branding should be phased out completely. This includes removing any references to the old brand name, logo, and colors from all marketing materials and touchpoints.
8. Evaluate the results of the rebranding effort
Once the rebranding effort has been completed, it is important to take some time to evaluate the results. This can be done through surveys, focus groups, or other research methods.
9. Make adjustments as needed
If the evaluation of the rebranding effort reveals areas that could be improved, make the necessary adjustments to ensure that the new brand is properly communicated and effectively implemented.