Shopify SEO is important because it can help your site rank higher in search engine results pages (SERPs), which can result in more website traffic and increased sales. A good Shopify SEO strategy involves optimizing your site for both users and search engines, including improving your site’s content, structure, and on-page elements like titles, meta descriptions, and images. Additionally, you’ll want to build links to your site from high-quality sources, and keep an eye on your website’s search engine rankings so you can adjust your strategy as needed. Having a well-optimized Shopify store can help you attract more visitors and boost your bottom line.