1. Perform a site audit.
A site audit is a process of evaluating your website to find areas where you can improve your SEO. This includes inspecting your website’s architecture, content, on-page elements, and backlinks. You can use a variety of tools to help you with your site audit, including Google’s Search Console and Screaming Frog.
2. Optimize your titles and meta descriptions.
Titles and meta descriptions are the first thing that users see in search engine results pages, so it’s important to make them as compelling as possible. You should optimize your titles for both users and search engines, using keywords where relevant and making sure they are no more than 70 characters long. Meta descriptions should be around 150-160 characters long, and should also include keywords where relevant.
3. Add keywords to your product titles.
Adding keywords to your product titles can help you rank higher in SERPs for those terms. You should use keywords that are relevant to your products and that users would likely search for. However, don’t go overboard - using too many keywords can actually hurt your SEO efforts.
4. Create compelling product descriptions.
Product descriptions are another important aspect of SEO that can help you rank higher in SERPs. They should be well-written and include relevant keywords, as well as information about the product that will interest users.
5. Use high-quality images on your product pages.
Images are an important part of Shopify SEO, and you should use high-quality images whenever possible. They not only help to improve the user experience on your site, but they can also help you rank higher in SERPs. You should add alt text to all of your images to help improve their SEO value.
6. Add alt text to your images.
Alt text is the text that is displayed when an image cannot be loaded. It’s important to add alt text to all of your images so that search engines can index them correctly. Additionally, adding alt text can help improve the usability of your site for visually impaired users.
7. Set up301 redirects for 404 errors.
If you ever delete a page from your site or change its URL, you should set up a 301 redirect so that visitors are automatically redirected to the new page. This helps keep traffic flowing to your site, and prevents 404 errors from occurring.
8. Improve your website’s load time.
One of the ranking factors that Google takes into account is website speed. This means that if your site takes too long to load, it could hurt your SEO efforts. You can improve your website’s speed by optimizing your images and using a content delivery network.
9. Research the best keywords for your business.
Keyword research is an important part of Shopify SEO. You should use keyword research tools to find the best keywords for your business, and then use those keywords throughout your site.
10. Monitor your website’s search engine rankings.
Finally, you should regularly check your website’s search engine rankings to see how well you’re doing. This will help you adjust your SEO strategy as needed. You can use tools like Google Analytics and Search Console to track your rankings.