1. Obtain Explicit Consent from Recipients:
When sending SMS messages, ensure that recipients have explicitly consented to receive them. This can be done through a clear and separate opt-in process.
2. Provide Opt-Out Options:
Include easy-to-use opt-out instructions in every message, allowing recipients to unsubscribe from your SMS communications at any time.
3. Clearly Identify the Sender:
Your messages should clearly identify your organization as the sender to prevent confusion or suspicion.
4. Comply with Message Frequency Limits:
Respect established limits on the number of messages you can send to a recipient within a specific timeframe to avoid over-messaging.
5. Respect Do-Not-Call Lists:
Regularly cross-reference your contact list with Do-Not-Call lists to ensure you do not message individuals who have opted out.
6. Include a Physical Address:
Include your physical business address in every SMS message to comply with regulatory requirements.
7. Ensure Data Security:
Safeguard customer data to prevent breaches or unauthorized access.
8. Comply with Industry-Specific Regulations:
Some industries have specific SMS compliance requirements; make sure to follow any industry-specific guidelines.
9. Keep Comprehensive Records:
Maintain detailed records of consent, opt-outs, and message history to demonstrate compliance if needed.
10. Regularly Update Your Compliance Strategy:
Stay informed about evolving regulations and update your compliance strategy accordingly.
